Hello fellow swishers, I was shocked to learn that 900,000 tons of clothing and shoes are thrown away each year in the UK with only 200,000 tons of this recycled. The rest, according to traid.co.uk, is dumped in landfill sites.

I, like every woman I know, suffer from occasional severe episodes of ‘clothes guilt’. That slightly sick feeling you get when you open your wardrobe and there’s more in there than you can possibly wear. When you know you have become a materialistic girl! How did we become so fixated on buying and storing and never wearing?!

In current hard times, we have a bigger motivation than ever to swap our clothes for wardrobe newbies, instead of splurging out on items we’ll probably never wear just to get that notorious retail buzz! Let us down our plastic carrier bags and head to our wardrobe empowered by the fact that we will build a fully functional wardrobe and help to cut down on harmful textile waste.

This entry was posted on Wednesday, April 15th, 2009 at 8:30 am and is filed under About Swishing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.