Archive for April, 2009

Galaxy launches ‘Do the Swish’

Friday, April 17th, 2009

Galaxy, the UK’s radio network for people who love music, is launching a national ‘swishing’ campaign called ‘Do the Swish’. Galaxy will be encouraging listeners across the UK to embark on the latest fashion trend and create their own ‘swishing’ parties on 30th April.

Galaxy’s dedicated online portal will send a ‘Do the Swish’ pack to those registering, which will include ‘How to Swish’ guides, downloadable invites, downloadable ‘swishing’ tokens and ‘Do the Swish’ cocktail recipe cards.

In addition people holding their own swishing parties, Galaxy will also be holding their own events around the country on 30th April in Birmingham, Manchester, North East, Scotland, South Coast and Yorkshire.

For information on how to hold a ‘swishing’ event and to apply for a ‘swishing’ pack, in addition to details on the ‘Do the Swish’ event in your own area, please visit: www.galaxylife.co.uk/swish and follow your local link.

Are we all just material girls?

Wednesday, April 15th, 2009

Hello fellow swishers, I was shocked to learn that 900,000 tons of clothing and shoes are thrown away each year in the UK with only 200,000 tons of this recycled. The rest, according to traid.co.uk, is dumped in landfill sites.

I, like every woman I know, suffer from occasional severe episodes of ‘clothes guilt’. That slightly sick feeling you get when you open your wardrobe and there’s more in there than you can possibly wear. When you know you have become a materialistic girl! How did we become so fixated on buying and storing and never wearing?!

In current hard times, we have a bigger motivation than ever to swap our clothes for wardrobe newbies, instead of splurging out on items we’ll probably never wear just to get that notorious retail buzz! Let us down our plastic carrier bags and head to our wardrobe empowered by the fact that we will build a fully functional wardrobe and help to cut down on harmful textile waste.

Swishing parties

Wednesday, April 8th, 2009

Ever since Twiggy`s recent TV series, Frock Swap, swishing has taken the nation by storm. Basically, swishing involves a group of people who come together with unwanted clothes in order to swap them for items that they prefer. It is exactly what fashion conscious people need during this economic downturn, particularly as we are beginning to reduce our spending on non-essentials such as clothing. Swishing is a great way of adding to your wardrobe without actually spending money, while at the same time finding a new home for that unworn dress that has lurked at the back of the cupboard for months. Nearly all of us have made an impulse buy at some point and lived to regret it or purchased a pair of jeans or shoes that are that teensy bit too small, but held on to them in the hope that one day they may miraculously fit. You need to be tough with yourself, collect them up and march them straight down to your local swishing party. It is a liberating experience and you can not help but gain from it. Most swishing parties have a required number of items that you must bring along with you, that you can exchange for the same number of items. So, for example, if you bring 4 unwanted fashion items, you can swap them for 4 other fashion items. You may have to pay an entrance fee or the swishing party may be free. Some swishing parties are small affairs, with just close friends and held in someone`s living room. Others may be big organised events for upwards of 100 people, and held in a larger space such as a church hall, hotel conference room or shop.

Organising a swishing party is simple. The best way to start out is to arrange a small party in your home and invite around 10 of your closest friends. Ask them to bring a certain number of unwanted items with them, which are clean, ironed and in good condition. The more clothes each person brings, the greater selection of clothes there are to swap. Perhaps 5 items each is a reasonable starting point, providing 50 fashion items to chose from. Specify what type of clothes to bring – shoes, belts, hats, jewellery, fashion clothing. When organising a large swishing party you will need to charge an entrance fee if you have hired a hall in which to hold the event. Hand out a number of vouchers according to the number of items brought, and remember to provide changing room space. A simple washing line secured at around 6 foot height with large blankets or old curtains slung over it makes a good impromptu changing space. Sell hot drinks and cakes at a swishing party to cover your costs.

You can even organise a clothes swap event as a fund raiser for your chosen charity or to raise money for your local hospital or school. Remember to publicise the event as much as possible. Email all your friends and ask them to pass it on. Print leaflets and put them in local libraries, shop windows and through nearby house letterboxes. Advertise in local free papers. Enjoy hunting for those special items and you may find yourself a Lacoste polo shirt.

Celebs are at it too!

Friday, April 3rd, 2009

Swishing not only appeals to us the mere fashion crazy and self titled ‘shopaholics’, seeking to get our fashion fix for free, but is also hitting the celeb world hard too. And they’re not keeping it quiet either.

Gwyneth Paltrow, Sienna Miller, Mischa Barton and Lindsay Lohan are among a stampede of celebrities who are already confirmed fans of the craze. The celeb following have even been seen wearing dresses on the red carpet that they got at swishing parties and have become regular customers at designer swap shops. It seems that the very fact they bagged the item in a successful swap makes the garment that bit cooler and bags big points with the local green team too.

Swishing comes to us as a way to beat the dreaded credit crunch whilst helping to recycle perfectly fine, gorgeous pieces and update our wardrobes in the process. It feels good to get something for nothing and not having the guilt of splashing that hard earned cash. But, it seems that even if you have the pay package of a Hollywood actress swishing still has something to offer.

Lindsay Lohan is the face of Visa Swap, for more information click here.